While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this:
The search engines keep the details of their ranking algorithms private.
There is a lot of bad information and misperceptions that are presented as SEO wisdom online.
The algorithms search engines use are frequently changing.
As a consequence of this landscape, it takes real working experience to develop strong SEO skills – you can’t get them without it. Making changes and seeing what works and what doesn’t is simply a must. Even if your SEO team (or SEO agency) has that experience, there are a number of things that you can do to make life difficult for your SEO team...READ MORE
