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Thursday, March 6, 2014

Call to Action – A Must Have for Every Page of Your Website

On-page content is not something that can be executed formulaically; there isn’t any defined outline for webmasters to plan their on-page material.  All websites need to be different based on the nature, product, services & location of businesses. With that said, there are few elements that all websites have in common. One of them is compelling ‘call to action’ on every single page of the website.

Websites that have ‘Call to Action’ on particular pages only are missing major opportunity.

What is a Call-to-Action?

It is very unlikely that a child will take the trash out unless he is asked, and in the same way, visitors are less likely to do what you want them to do unless you push them to do.

Call-to-Action also knows as CTA is text, button, banner, or some other type of graphic on website that prompts a user to click and execute the action you want them to do.

Following are some examples of Call-to-Action:




 A good Call-to-Action has several characteristics. Some are:
  • Color contrast: It should stand out from surrounding elements of website.

  • Give a few details : Briefly give information that fits in button place and looks good.
  • Don't make it scary : Avoid such terms that people seem to shy away from.
  • Keep distractions to a minimum : Adding a lot of stuff; ends up loosing the effectiveness.
  • Use white space : Blank or empty space surrounding Call-to-Action element on your page will make it stand out.
  • Put it at the top of the page: If feasible, put Call-to-Action element "above the fold".

  • Give more than just one option: What if visitor is not ready to 'Buy Now', give him a chance to 'Learn More'
  • Give the button a "hover" feature : An attractive way to let users know that it is a button they can click on.
Why Every Page?

The more consistent you are with the call to action, the more likely it is that the message will sink in and users will do what you’re asking them to do—simple as that. 

There is no guarantee that visitor will not land on a page which hasn’t Call-to-Action element, someone might Google or Facebook their way to any random page or blog entry of your website – so don’t you want to have that strong call to action there to greet them?

Thursday, August 29, 2013

The Web Developer's SEO Cheat Sheet

This free and downloadable document covers all of the important SEO code and best practices that are needed by online marketers and developers.

Tuesday, June 18, 2013

Step-by-Step Guide to Add Google Authorship Markup in WordPress Blog

Google has offered a new feature that allows publishers to add “rich snippet” meta-data to their web material. This is a highly effective as this can help in developing brands more effectively — Google will show author information in search results if metadata has been properly labeled via Authorship Markup.

The main benefit of adding Authorship Markup is that as you publish more content with your name, your picture or logo keeps popping in Google search results. This is one of the ways you can display your personal brand in front of people, and it is not difficult to implement in WordPress. 

Getting Started

There are simple baby steps so there is no need to worry.  It doesn't require getting hands dirty with coding. 

Step 1: Google Plus Page

You need a Google Plus page for this work. If you haven't then Signup for a G+ Page. 

Step 2: Contributor 

It is time to officially inform Google that you are contributor (Author) for a site. Update "Contributor to" to field on your profile. 

Go to your Profile page

Select About Page

Edit Link Section

Add URL of website where you are going to contribute as Author 

Step 3: WordPress User Profile

Log in to your WordPress website. Go to 'Users'. Edit your User profile. Add Google Plus Profile URL in its respective field.

You are done!

Testing Tool

To test, go to Structured Data Testing Tool

If author image appears in preview of testing tool, it means authorship markup is added successfully. It will appear as in Google search result after the page is indexed.

Monday, April 15, 2013

Most Expensive Domain Names

  1. $16 million in 2009 
  2. for $14 million in October 2010
  3. 2008 £9.99 million
  4. 2007 $9.5 million
  5. by Facebook for $8.5 million in November 2010
  6. for $7.5 million in December 1999
  7. 2006 $7.5 million
  8. 2004 $7 million
  9. 2008 $5.88 million
  10. 2003 $5.5 million
  11. Toys 'R' Us by auction for $5.1 million in 2009
  12. by Apple for $4.5 million in April 2011
  13. by CardLab for $4 million in October 2012
  14. for $3.3 million in August 1998
  15. for $3.0 million in June 2009
  16. for $2.5 million in 2005

Monday, February 25, 2013

A Look at the Search Landscape

After several Panda & Penguin updates, search engine marketers are required to work harder to maintain their visibility in Search Engine Result Pages (SERPs). Now they need to leave the traditional tactics; instead they are required to be more effective in organic and as well as paid marketing by knowing the search trends in their target markets. Below is an abstract from the upcoming 2013 Digital Marketer Report:

Five Websites (Facebook, YouTube, Yahoo, Wikipedia, Amazon) taken 20 % of all the searches in 4th Quarter of 2012.

While top 500 websites taken nearly 50 % of the all search activity. Top 1,000 websites captured nearly 75 %. This indicates a big challenge for marketers to get access to potential customers. 

Marketers involve in paid marketing are also not at ease as top 10 websites captures about 16% of paid clicks. While top 500 occupies 56% of total paid search activity.  

Knowing the targeted customers can help to concentrate on your search engine marketing strategies effectively. 

Saturday, April 21, 2012

Tips to Optimize Your Website for Mobile Users

It is a thing to note that mobile version of your website is completely different from your traditional website. A visitor coming to your site via mobile is typically looking for a few key pieces of information. The purpose might be getting the right direction, finding phone number of your business or tracking the location of your store. That’s why, it’s important to follow some best practices as you develop your mobile presence.

#1: Plan Layout 

Keep the number of pages to a minimum level as website load slower on mobile and users also don’t bother to click several pages deep on your site. 

Think of mobile users. What a mobile user will look for? Details about your corporate history or PDF of your latest press release! NO….So it is better to make things easier! Instead of creating so many pages with confusing options; simplify site with limited items that people would most like be searching for when they are on the on the go. 

#2: Match the Branding Elements 

Keep the branding elements same like your traditional site. This will reflect and promote your brand essence and users will also feel familiarity with the pages because of the similarity of elements, it is important consideration for your most loyal customers. 

#3 Cleaner & Sophisticated look 

Keep enough padding space around all of the text and buttons to ensure that user may accurately click the button he/she is aiming for. Moreover, reduce the amount of text entry necessary because a big number of people feel difficulty in typing on tiny keyboards. Use of drop-down menus and checklist will work well in this case. 
#4 Say ‘No’ to Flash & Java 

iphones make up about one third of the smart phone market. They do not support Flash. Thus a significant portion of your audience will not be able to access your content if you use Flash. Similarly many phones do not support Java. 

#5 Don’t Use Pop-Up Windows 

Navigating between tabs is difficult in mobiles and can cause bad user experience. It is better to avoid it. 

#6 Allow Access to Full Version of Site 

Make sure to include link that allow the user to return to the full version of the site because there will likely be someone who wants information you have chosen not to display.