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Monday, February 25, 2013

A Look at the Search Landscape


After several Panda & Penguin updates, search engine marketers are required to work harder to maintain their visibility in Search Engine Result Pages (SERPs). Now they need to leave the traditional tactics; instead they are required to be more effective in organic and as well as paid marketing by knowing the search trends in their target markets. Below is an abstract from the upcoming 2013 Digital Marketer Report:

Five Websites (Facebook, YouTube, Yahoo, Wikipedia, Amazon) taken 20 % of all the searches in 4th Quarter of 2012.


While top 500 websites taken nearly 50 % of the all search activity. Top 1,000 websites captured nearly 75 %. This indicates a big challenge for marketers to get access to potential customers. 



Marketers involve in paid marketing are also not at ease as top 10 websites captures about 16% of paid clicks. While top 500 occupies 56% of total paid search activity.  






Knowing the targeted customers can help to concentrate on your search engine marketing strategies effectively. 

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