It is a thing to note that mobile version of your website is completely different from your traditional website. A visitor coming to your site via mobile is typically looking for a few key pieces of information. The purpose might be getting the right direction, finding phone number of your business or tracking the location of your store. That’s why, it’s important to follow some best practices as you develop your mobile presence.
#1: Plan Layout
Keep the number of pages to a minimum level as website load slower on mobile and users also don’t bother to click several pages deep on your site.
Think of mobile users. What a mobile user will look for? Details about your corporate history or PDF of your latest press release! NO….So it is better to make things easier! Instead of creating so many pages with confusing options; simplify site with limited items that people would most like be searching for when they are on the on the go.
#2: Match the Branding Elements
Keep the branding elements same like your traditional site. This will reflect and promote your brand essence and users will also feel familiarity with the pages because of the similarity of elements, it is important consideration for your most loyal customers.
#3 Cleaner & Sophisticated look
Keep enough padding space around all of the text and buttons to ensure that user may accurately click the button he/she is aiming for. Moreover, reduce the amount of text entry necessary because a big number of people feel difficulty in typing on tiny keyboards. Use of drop-down menus and checklist will work well in this case.
#4 Say ‘No’ to Flash & Java
iphones make up about one third of the smart phone market. They do not support Flash. Thus a significant portion of your audience will not be able to access your content if you use Flash. Similarly many phones do not support Java.
#5 Don’t Use Pop-Up Windows
Navigating between tabs is difficult in mobiles and can cause bad user experience. It is better to avoid it.
#6 Allow Access to Full Version of Site
Make sure to include link that allow the user to return to the full version of the site because there will likely be someone who wants information you have chosen not to display.
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